In 2019 our founder Alex Paek saw an opportunity to create and grow his own high-end clothing brand made for like-minded customers. With a passion for excellence and experience from his previous work in the LA fashion district, Alex saved up enough capital to pursue his goal, sparking the creation of Roi Couleuvre. As an embodiment of his vision, Roi C was built from the ground up as a high-end clothing brand that empowers and awakens ambitious individuals with their dreams.